Interview with Brand / Pyrotechnic Display at Celebrations | Edition XIII
Describe your Brand As if we were all blind:
P.D.A.C. Clothing, which stands for Pyrotechnic Display at Celebrations, explores and deconstructs light and it’s shape. The name is the definition of our favorite type of light, fireworks, for fireworks not only create beautiful light but also beautiful sounds—it brings people together and allows them to celebrate. As for the designs on the shirts, they really pull apart light and narrow in on its shape and form—if you could touch the first design, you could feel how the light is thick and confident in some places and thin, almost unsure, in others–how it, like humans, moves and bends. Overall, P.D.A.C. focuses on how light is forever fleeting, forever changing.
When did you realize you wanted to become a designer and what was the first article of clothing you ever designed?
I knew I wanted to be a graphic designer for a long time—the fact that I could combine all of my passions: painting, photography, drawing, vector art, ect. all into one was the reason why I chose graphic design to be my major. I am able to make my work more about my idea and less about my medium.
The first article of clothing I ever designed is the first t-shirt for P.D.A.C Clothing. The reason why I want to print these designs on clothing, such as tees and tanks (to start out) is because this canvas fits my idea perfectly. Because all of the designs are based off of light, (which is always moving, shifting, and changing) I decided clothing would be a perfect canvas (versus a poster, for example) because when people wear clothing not only are they physically moving but also the environments the enter and exit are also changing.
How would you define your city’s fashion?
This depends—the city I go to school in, or the city I live in when I’m not at university. Well, I guess I’ll do both.
The city I go to school in is Boston, which is predominantly full of 18-22 year olds due to all of the colleges in the area. The beauty about this is everyone is from a different place, bringing their own sense of style and confidence from where they live, which greatly influences Boston’s college style. (I can’t really speak for the older, working-aged style, for I am mainly surrounded/influenced by college fashion.) Surprisingly, our fashion isn’t sweatpants and college sweatshirts 24/7 (during finals week it is, but can you blame us?) However, Boston has this eclectic style, full of color, interesting prints, patterns, and shape. I love it, and this little paragraph really doesn’t do it much justice—I wish I could use my camera for this section instead haha.
As for where I live, which is an hour north of NYC, the fashion is quite polar opposite. I live in a small town, where most people commute to work either to Connecticut or the city. I would say the overall style is very mainstream—a tad preppy and mainly casual. I love this as well because it is the complete antithesis of Boston’s fashion—I love how where you inhabit influences what you wear…but that is another 2 pages of my crazy ramblings that I will save you from.
When you started out did you think it would be a serious business?
I started out doing this project mainly for myself to explore light more in-depth; one of my favorite designers, Stefan Sagmeister, once said that a lot of his peers in the graphic design world (who, by the way, pump out extremely creative and diverse work) always tend to have a side project for themselves. (This is obviously paraphrased because now when I want to use his quote, I can’t find it) This was my side project. After I had a few shirts printed and gave them to a few people, they got quite a bit of attention…I think at that moment I thought “hey, this could be a serious business!” haha.
How is the internet changing your craft?
Oh I love computers, especially the internet. It makes connecting with people a billion times easier (even though I still do hang up posters and flyers about P.D.A.C.’s first shirt). Having a website www.shoppdac.com, and using social networking sites really helps spread the word faster, which is quite wonderful.
Your concepts are very unique and original is there a pressure to always maintain that consistency with your new designs?
Nah- hahaha…the first set of designs is very much consistent with each other (and to the first printed shirt), for the light source is man-made—fireworks and flashlights, but as I make more batches of designs, they will vary to other types of light (as to what types, I’m not all too sure yet). I think the unity between all of them, once they are all printed, is the fact that they are all being designed by the same person…and to me, that alone is consistent enough.
Do you consider yourself an artist?
Yes, but let’s be honest, everyone is an artist, it’s just majority don’t know it yet. For example, my brother can’t draw as well as I, but he is extremely talented in the sciences, and will one day discover new medicines, so he is a medical artist, per say. The same can be said about writers being literary artists.
Who are some people you want to interact with this year?
Everyone. Hahaha—I know this is a huge goal but, if I try, I can make it happen. Specifically, though, I want to connect with people who will wear my clothing. I want to hear what they think, and their ideas, and their goals—where they have been and where they want to go. I think everyone’s lives are so interesting and beautiful.
As for promoting P.D.A.C., people who are willing to hear and write about our process (such as Convention Magazine, but I can check that one off my list!) I think the process is the most important part to everything, especially the visual arts.
Lastly, could you talk about any long-term goals you have in mind?
I could give you a laundry list of things, such as sky-diving with my brother (don’t tell my parents that one), but over-all, my top two long-term goals are to (1) always stay happy and (2) never stop learning from others.